ZergNet's Privacy Practices

ZergNet.com Privacy Policy

ZergNet Widget Data Protection Summary

Privacy Policy

7hops.com Inc. (“ZergNet”) provides this Privacy Policy to inform users of our policies and procedures regarding the collection, use and disclosure of personally identifiable information received from users of ZergNet’s website, located at the domain zergnet.com (the “ZergNet Website"). Please note that this Privacy Policy only applies to the ZergNet Website.

Information Collection and Use

It is not necessary to provide ZergNet with your personally identifiable information to use the ZergNet Website, and ZergNet does not collect personally identifiable information in connection with the operation of the ZergNet Website. If you contact ZergNet by email through the ZergNet Website, ZergNet may keep a record of your contact information and correspondence, and may use your email address, and any information that you provide to ZergNet in your message, to respond to you. ZergNet treats this information as it would treat any other unsolicited business correspondence, and has no obligation to keep this information confidential, nor to take any security measures to protect this information.

When you visit the ZergNet Website, ZergNet’s servers automatically record information that your browser sends whenever you visit a website ("Log Data"). This Log Data may include information such as your IP address, browser type or the domain from which you are visiting. For most users accessing the Internet from an Internet service provider, the IP address will be different every time you log on. ZergNet uses Log Data to monitor use of the ZergNet Website and the services we offer via the ZergNet Website and for the ZergNet Website’s technical administration.


Like many websites, ZergNet also uses "cookie" technology to collect additional website usage data and to improve the ZergNet Website and the services offered via the Web Site. A cookie is a small data file that ZergNet’s servers transfer to your computer’s hard disk. ZergNet does not use cookies to collect personally identifiable information. However, IP addresses are collected by the use of cookies.

ZergNet mainly uses "session cookies", which enable certain features of the ZergNet Website and services offered via the ZergNet Website, to better understand how you interact with the Web Site and services we offer via the ZergNet Website, to monitor aggregate usage by our users and web traffic routing on the ZergNet Website, and to improve the ZergNet Website and services offered via the ZergNet Website. Session cookies should be deleted from your computer when you disconnect from or leave the ZergNet Website.

ZergNet also uses a persistent cookie that stays on your computer after you leave the ZergNet Website, for the sole purpose of ensuring that you receive a variety of ZergNet content (also called “frequency-capping”).

Most Internet browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit.

Information Sharing and Disclosure

ZergNet cooperates with government and law enforcement officials or private parties, to enforce and comply with the law. ZergNet may disclose any information about you to government or law enforcement officials or private parties as ZergNet, in its sole discretion, believes necessary or appropriate to respond to claims, legal process (including subpoenas), to protect the property and rights of ZergNet or a third party, the safety of the public or any person, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.

If any or all of the assets of ZergNet are acquired by, or merged with another entity, ZergNet will share with this entity some or all of the information collected through the ZergNet Website.


Because ZergNet does not collect any personally identifiable information from the ZergNet Website, ZergNet does not take any specific security measures to protect the information we do collect.

Links to Other Sites

The ZergNet Website may contain links to other web sites ("Linked Sites") operated by ZergNet or third parties. Linked Sites may place their own cookies or other files on your computer, collect data or solicit personal information from you. This Privacy Policy addresses only the use and disclosure of information that ZergNet collects through the ZergNet Website. Other sites follow different rules regarding the use or disclosure of the personal information you submit to them. ZergNet does not exercise control over third party Linked Sites. Your use of any Linked Site operated by ZergNet is subject to the terms and conditions provided by ZergNet for such Linked Site. ZergNet encourages you to read the privacy policies or statements of the other websites you visit.

Our Policy Towards Children

The ZergNet Website is not directed to children under 18. If a parent or guardian becomes aware that his or her child has provided ZergNet with personally identifiable information without their consent, he or she should contact ZergNet at info@zergnet.com. If ZergNet becomes aware that a child under 13 has provided ZergNet with personally identifiable information, ZergNet will remove such information from our files.

Changes to this Privacy Policy

ZergNet reserves the right to change this policy at any time without prior notice. Any changes to this policy will be posted here. You are advised to consult this Privacy Policy regularly for any changes. If you have any questions or comments about this Privacy Policy, please contact us at info@zergnet.com.

ZergNet Widget Data Protection Summary

This will help to explain the practices regarding the collection, use and disclosure of your personal data by 7Hops.com Inc. (“ZergNet”) in connection with the ZergNet widget appearing on third party websites.

The Purpose Of the ZergNet Widget and Legitimate Interest for this Processing

ZergNet and the publishers (“Publisher”) of one or more websites you visit (“Publisher Website”) have a commercial arrangement for ZergNet to provide the Publisher with javascript code that displays the ZergNet widget (“ZergNet Widget”) displaying content in which you may be interested. In order for ZergNet to do so, it must collect and process a limited amount of personal data and place a cookie on your browsing device.

Data Collected by the ZergNet Widget

The ZergNet Widget collects only the following data:

• the IP address of the device which displayed the ZergNet Widget

• the user agent (what kind of device and browser) which displayed the ZergNet Widget

• the identity of the Publisher Website on which the ZergNet Widget was displayed

• the content links you clicked on (if any), which is recorded in a cookie stored on a browser device along with other cookies containing an identifier for the Publisher Website on which you viewed the ZergNet Widget, and an identifier for the precise version of the ZergNet Widget you were viewing

The ZergNet Widget Cookie

• The “ZergNet Widget Cookies” are small data files that ZergNet’s servers transfer to your computer’s hard disk when you view the ZergNet Unit. The ZergNet Widget Cookies are named “recent_crc”, “recent_clicks”, and “seen_crc”. As noted above, the ZergNet Widget Cookies contain only the content links you clicked on (if any), an identifier for the Publisher Website on which you viewed the ZergNet Widget, and an identifier for the precise version of the ZergNet Widget you were viewing, for the sole purpose of ensuring that you receive a variety of ZergNet content (also called “frequency-capping”).

• It is possible to opt out of cookies via your browser’s cookie settings. Most browsers allow you to opt out of all cookies, or just “third party cookies”. Either will prevent the ZergNet Widget from placing a cookie on your browsing device.

• You may also opt-out by visiting our opt-out page here. Please note that after choosing to opt-out, if you use a different computer or a different browser, or if you delete or block browser cookies, you may need to repeat the opt-out steps.

What ZergNet Does with that Data

• ZergNet keeps logs of IP addresses, user agent information, and Publisher Website identity (but not the cookie information) for 30 days in their raw form. We aggregate the data into categories and counts necessary for the business relationship with the relevant Publisher (to count, sort and report impressions and to make payment), and then we delete the logs. The aggregated data does not contain any data which is identifiable to any natural person (for example, IP addresses). While we have the logs in their raw form, we may also use them for performance and security auditing. ZergNet will also retain personal data as necessary to comply with its legal obligations, resolve disputes, and enforce its agreements.

• ZergNet uses the information stored in the ZergNet Widget Cookies to avoid displaying content to you that you already clicked on from the specific Publisher Website identified in the cookie. ZergNet does not store this data, and you can delete the cookie at any time. ZergNet does not use cookies or other mechanisms to track user behavior across multiple Publisher Websites.

Exceptions For Extreme Circumstance

Your personal data may be used when necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or if otherwise required by law to do so (such as a subpoena).

Transfer of Data Outside of Europe And Outside of the United States

Your personal data will be processed by ZergNet in the United States and possibly other countries outside of Europe. ZergNet abides by the principles of the EU – U.S. Privacy Shield and the Swiss-U.S. Privacy Shield Frameworks.

Who Else Will Receive The Data

ZergNet will share your personal data with third party service providers that work with us to provide our services such as providers to host ZergNet’s infrastructure solution. These third-party service providers have access to your personal data only for the purpose of performing services on our behalf. ZergNet may share aggregated, non-identifying information with other third parties, including other users, to enhance the effectiveness of our services and for industry research and analysis, benchmarking, and other similar purposes. For example, ZergNet may share aggregated, non- identifying statistics with other website publishers as part of ZergNet’s sales and marketing efforts and to allow publisher to optimize their use of the ZergNet Unit. Finally, ZergNet may also transfer your personal data if its business assets are ever sold to or purchased by another company. (The data records are part of ZergNet’s business.)

What Rights Do I Have?

Under the applicable laws of various countries, you may have certain rights, such as under EU law, the right to access to, rectification or erasure of, and/or restriction of processing or objection to processing of your personal data. ZergNet’s contact information is below. However, please note that given the limited information ZergNet collects, ZergNet will almost certainly not be able to verify your identity from its records.

Right to Lodge A Complaint With Data Protection Authorities

If you are a resident in the European Union, you have right to at no cost to lodge a complaint with EU data protection authorities. This right also exists in other countries. If you have questions please contact us or the data protection authority in your country.

How To Contact ZergNet

ZergNet can be reached at:
443 Park Avenue South, Suite 501
New York, NY 10016

Scope of Coverage

This Data Protection Summary only covers data collected by ZergNet through the ZergNet Widget. It does not cover data collected by ZergNet from any other source. It does not cover the data practices of any Publisher or Publisher Website.